Win Your Competitors By Grey Technique
Every business has their own competitors. All competitors exist in multi channel such as search engine, social media, blogs, etc. As long as they are in the same industry and marketing themselves by using the same channel, then there are competition. In Internet world, we don't bother which company has bigger team, bigger office, bigger cash capital, better operation. We only care about the brand awareness in Facebook, higher ranking in Search Engine, who has more positive review, who has more follower or tweets.
This is always happened that your competitor company size is significantly smaller than yours but they have better online presence and get more advantage online. Your competitor brand themselves as 10 person team and showing off those Certification, Award Wining Icon, Big Customer Company as Portfolio, Many Partnership logo, etc . They are also pasting alot of testimonial in their website to show social proof. What do you have?
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