November 29, 2023

COMMITMENT AND CONSISTENCY

The principle of commitment and consistency declares that as human beings, we have a deep need to be seen as reliable and true to our word. […]
November 28, 2023

Reciprocity in Digital Marketing

It’s human nature to dislike being indebted to others, which is the basis of the Reciprocity Principle. To properly leverage this, ensure that you’re offering your […]
November 28, 2023

How to Bounce Back from Negative Publicity and Strengthen Your Online Reputation

The Art of Damage Control In today’s digital age, negative publicity can spread rapidly across the internet and cause significant harm to a business’s reputation. However, […]
November 27, 2023

SCARCITY AND LOSS AVERSION

At the most basic level, there are two main drivers of human behavior— avoiding pain and experiencing pleasure. These are key to every action we take. […]
November 27, 2023

SOCIAL PROOF

We’re more likely to work late if our colleagues are also burning the midnight oil, put a tip in a jar if it already contains money, […]
November 26, 2023

EMOTION-DRIVEN BEHAVIOR

Today, people tend to pride themselves on making “rational” decisions, carefully analyzing all the available information before determining the best choice. But, like it or not, […]
November 26, 2023

PERSUASION ARCHITECTURE

Marketers can also use implicit directional cues, such as line of sight. An eye tracking study performed by Neuromarketing suggests that our brains process visual cues […]
November 25, 2023

Leveraging Psychology in Digital Marketing

More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human mind and behavior. Marketers […]
November 24, 2023

Chapter 4: The Value of Internet Branding

The first step to build a strong, lasting online presence for your business is to develop an accurate understanding about your audience. The second step is […]