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The principle of commitment and consistency declares that as human beings, we have a deep need to be seen as reliable and true to our word. […]

It’s human nature to dislike being indebted to others, which is the basis of the Reciprocity Principle. To properly leverage this, ensure that you’re offering your […]

At the most basic level, there are two main drivers of human behavior— avoiding pain and experiencing pleasure. These are key to every action we take. […]

We’re more likely to work late if our colleagues are also burning the midnight oil, put a tip in a jar if it already contains money, […]

Today, people tend to pride themselves on making “rational” decisions, carefully analyzing all the available information before determining the best choice. But, like it or not, […]

Marketers can also use implicit directional cues, such as line of sight. An eye tracking study performed by Neuromarketing suggests that our brains process visual cues […]

More than ever, marketers today can benefit from lessons learned in psychology. According to Merriam Webster, psychology seeks to understand the human mind and behavior. Marketers […]