Digital Marketing

If your marketing team is going to integrate A/B testing into its marketing strategy, it needs to be mindful of doing it on a regular basis. […]

A/B testing starts with selecting the right elements to test and then following each step of a testing workflow. It’s important that marketers complete the entire […]

What assumptions are you making about the performance of your company’s various campaigns? Stop and think about this for a moment. Now, taking that question a […]

Anchoring is a cognitive bias otherwise known as a heuristic, that describes the common human tendency to rely too heavily on the first piece of information […]