Have you ever asked your friend about the comment on the products or company and your friend reply you to “Google It” to find the answer yourself? I bet you experienced it! In this new digital era, most of us are heavily relying on Internet research on something which is uncertainty. There are pros and cons, pros is those positive review or comment is able to assist your businesses driving more sales due to the trust and high confident level to your company and products… …But on the other hand, the cons is the internet is now so widening and transparent that your ex-employees, unsatisfied customers and competitors can post negative things about you.